About Us

About WaterUps®

Our commitment

At WaterUps® we are committed to maintaining our position as world leaders in sub-irrigation wicking bed technology. In doing, so we want to provide “state of the art” reasonably priced plant watering products to help both major civil contractors, landscapers and home gardens use the latest wicking bed technology.

Our history

WaterUps® was founded by Ian Collins and Vince Hunt in 2015. Our focus was to build a company that could commercialise the age-old concept of ‘wicking’ and to allow wicking bed technology to be used in commercial, civil, and horticultural environments as well as the home garden.

Our vision

At WaterUps® we see a future where wicking technology makes a major contribution to increasing food security, urban temperature and climate management, and sustainable management of our precious water resources.

Our team

The WaterUps® team combines the expertise and experience of landscapers, horticulturalists, landscape architects, design engineers, and nursery and business managers. We are innovators and have a mix of people who have lived in large cities and those who are from rural Australia. We are a diverse group, but all maintain a home or balcony garden. The main thing that we have in common, however, is a commitment to sustainability. We are proud of our record in using recycled materials and in promoting the water-saving attributes of our wicking bed technology. 

Ian Collins - CEO

Founding shareholder in WaterUps® with Vince Hunt in 2015 after a long career in the finance industry. I grew up on an orchard on the outskirts of Orange in NSW Australia. This horticultural background has been invaluable in helping me understand the challenges of food growing in particular.

Eric Sturman - Head of Sales Australia

Eric has degrees in both Landscape Architecture and Horticulture and has spent his life involved with plants. He has also worked in areas such as greening public spaces.